Avoid trying to add every new gadget to your website. It can be tempting to make your site look cutting edge by including every new web design option out there but it can end up turning people off. Simple will generally get the job done even better than a flashy layout.
Don't force users to install strange BHOs. Many tech-savvy users won't do it. Common offenders include unusual video players, image viewers, and platforms for interactive games. For most standard use cases, there is a trusted plugin, such as Windows Media Player or even Flash) that will do what you want without driving away users.
Be aware of the background you choose. You don't want your text to be hard to read! A distracting background is...well, distracting. Choose a background which coordinates well with the message that you are trying to impart, it must blend in well with the balance of your website design.
Set up your website to store personal information that users might need to reenter multiple times. For instance, if someone filled in their name and address when creating an account, pre-populate this information when the customer fills out an order form. Creating transferable form information will make the overall process simpler and quicker for your visitors, and they will be happy with the time you have saved them.
Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.
You can build yourself a fine website using only free software. Costly software is also available, but you can get good results with free tools since you are the main factor in the success of your site. Finding good free software does require a bit more legwork, however.
Never underestimate the value of great meta tags throughout your website. Quality meta tags will help search engines point interested people in your site's direction. Non descriptive or inaccurate meta tags will result in low visibility for your website.
When tinkering with your HTML, you always need to save a copy. You can save a copy of your code in a Notepad doc; just save it as .html and it will save as an actual webpage. This way, you can tinker around with things and know that there's a backup should something go wrong. Failure to save pages may result in having to start from scratch.
In a nutshell, you have probably looked all over for good tips on web design. Fortunately, this site can help to separate the wheat from the chaff in advice on website design. Begin using what you learned here as soon as possible, and pretty soon you will be happy you did so.
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